Comprehensive consulting services and high quality products designed for the self storage industry.


Bob Copper, managing partner, is a leading consultant specializing in all aspects of self storage including operational improvement, training, audits, feasibility and market studies and due diligence.  Bob has worked with 100’s of owners and managers to improve their sales abilities, collections techniques and overall operational expertise. As an experience self-storage owner and operator, Bob has a unique perspective as it relates to working with otheroperators and he has provided oversight to industry leaders in such areas as strategic growth, staff effectiveness, marketing, asset value improvement and acquisitions.  He is also a frequent contributor to Inside Self Storage Magazine and a popular speaker at both national (SSA and ISS conferences) and state association meetings. Bob formerly worked as a regional manager for Metro Storage,  and as a district manager for Public Storage.  Bob can be reached at  

Sue Haviland, Owner of Haviland Storage Services and a partner at Self Storage 101 has a stellar record of operational excellence and performance as she brings to all of us 26 years of self storage leadership.  A former VP for Extra Space and Price Self Storage and as a District Manager for LAACO, Mrs. Haviland adds depth to our training expertise. She has been a Senior Faculty Member for the SSA for over several years, taught certification courses for the SSA on Operations, Sales and Marketing and is on the SSA Committee for Education and served three years on the California SSA Board of Directors.   Sue is on the board of directors and one of the most popular speakers at national and regional self storage shows and a frequent writer for a number of industry trade magazines. in 2015 sue was voted 'best of business by iss readers for her manager training program. Since Sue began her Storage career as a site manager, she has a passion for the ground up operations and training and uses this to guide and direct others to ensure success with their stores.  Sue has been married for 24 years to Kraig Haviland and they have a daughter Kylie who will soon be 16.  Sue enjoys reading, travel and playing tennis. Sue can be reached at

Self storage 101 is a team of dedicated self storage professionals who combine decades of experience and expertise in all areas of self storage:

OPERATIONS IMPROVEMENT / Financial / marketing and communications / personnel development / performance management and compensation