Self Storage 101

"Trusted, Objective, Honest"

Startup and Expansion

(866) 269-1311 -- offices in alabama ANDcalifornia


Make no mistake, development and expansion requires analysis and a plan.

If you are considering a new business or building onto an existing site, you need to know the strengths, opportunities, weaknesses and threats of what you're considering.
Due Diligence

Get an expert opinion before you commit!  Let our operational experts insure you are getting what you are paying for.  A complete and comprehensive report includes: 
  • Summary operational findings
  • Competition and rate analysis
  • Space mix and audit report
  • Occupancy report
  • Gross potential and actual rent assumptions
  • Review of non-standard rents
  • Lien process review
  • Operating expense analysis
  • Lease audit
  • Site inspection
  • Vendor and contract documentation
  • Merchandise and supply inventory
  • Startup recommendations and issues
  • On-site management review 
Feasibility Study - Considering a new development?  Not sure if the market warrants a new self storage facility?  Before making a potential mistake with a large investment, talk to one of our market experts about conducting a feasibility study.  The complexities of markets, and their propensity to change quickly and dramatically are one of the greatest challenges that developers face in the analysis of self storage development projects. 


Our feasibility study experts have the experience to research your site selection and market to give you the peace of mind that your investment can realize its true potential.  Because of our familiarity with most major markets, we can offer unparalleled speed to market with your report.  We have made acquisitions, completed feasibility studies of, or provided financing in most of the major U.S. storage markets.  This experience allows us to move quickly with knowledge of the markets and demand, to produce the most complete report in the shortest time possible


Various levels of service are offered to ensure the kind of flexibility developers need.  From the seasoned developer to the novice, we get the professional results you need!  Depending on the information you need to make a decision, our reports can include the following: 

  • Executive Summary and Detailed Demographics Reports with analysis
  • Complete Market study

  • Stabilized Annual Property Operating Budget

  • Investment Analysis:  Internal Rate of Return, Cash on Cash Returns

  • Competition Review with Maps, including market ownership analysis

  • Municipality Review

  • Competition Profiles

  • Costs Estimates 

  • Marketing Plans

  • Management Plans

  • Unit Mix and Rate Recommendations

Pre-Development Market Analysis - This report is designed as a market and site analysis and not as a financial feasibility study.  The report contains competitor profiles, demographic analysis and market information designed to give the developer sufficient information to determine if the site warrants a more detailed investigation.  It is primarily used for determining if more time, effort and money should be allocated and dedicated toward pursuing self-storage at a specific location

No important decisions regarding a site or market should be made without an onsite market study.  The MOST important consideration for a new self storage development is the site itself.  Location, visibility, access and the neighborhood are all important considerations.  The Pre-Development Market Study is intended to give the developer a comprehensive view of the market and the basic economic information needed to know whether a more extensive financial review is needed. 

This report is designed as a market and site analysis and not as a financial feasibility study.  The report contains competitor profiles, demographic analysis and market information designed to give the developer sufficient information to determine if the site warrants a more detailed investigation.  It is primarily used for determining if more time, effort and money should be allocated and dedicated toward pursuing self-storage at a specific location.  No important decisions regarding a site or market should be made without an onsite market study.  The MOST important consideration for a new self storage development is the site itself.  Location, visibility, access and the neighborhood are all important considerations.  The Pre-Development Market Study is intended to give the developer a comprehensive view of the market and the basic economic information needed to know whether a more extensive financial review is needed

  • Review the site, document for location appropriateness, access, and visibility.

  • Contact local municipalities to review trends, check on potential new competitors.

  • Create recommend unit mix and rates, projected gross potential income and lease-up period.

  • Document market demographic trends.

  • Project potential net income levels using industry average expense categories and percentage.