Owner/Operator Workshop

Owner/Operator Workshops:

There is no greater investment an owner/operator can make in his or her self-storage assets than to keep up with market trends, state-of-the-art training programs, marketing strategies and today's ever-changing legal landscape. 

This Self Storage 101 intensive workshop is designed to give the owner/operator the most comprehensive review of the important and pertinent topics needed to succeed at a high level in the 21st century self storage industry. 

The Owner/Operator Workshop is a Four-hour intensive session including the following:

Making Critical Decisions About Your People

1. Your most important consideration:  The Manager
   1. Setting Goals and Expectations
   2. Being an example
   3. It’s a Manager-Centric business
   4. Recruiting the 21^st Century Manager
   5. Developing the 21^st Century Manager
   6. Creating an effective compensation program

The session will focus on the importance of the manager and how that most important decision can keep you mired in complacency or find you forging ahead towards an exciting future.  This session is mission critical as making the right decisions about management will link together the remaining sessions in a cohesive plan for moving ahead.  The business model proves that the right manager dramatically improves the profitability and value of a self-storage facility. 

Telling Your Story In Efficient and Effective Ways 

2. Cost Effective Marketing Programs
   1. Resisting the Temptation to Cut Back
   2. We’re way beyond the Yellow Pages
   3. Know your market
   4. What are you ‘selling’?
   5. Smarter Investing in Proven Sources
   6. Developing and Implementing a Marketing Plan

This session will focus on understanding and implementing targeted and effective marketing strategies.  While many operations are cutting back on their marketing ‘expense’ during slower times, those owner/operators making clear decisions to strive for increases recognize that now is the time to work smarter and more efficiently to garner a larger share of a shrinking pie.   A more challenging environment dictates that operators exert more of an effort to reach potential customers, not less. 

Keeping it Legal: State-Specific Lien Laws, Updating Your Lease and Employer/ Employee Relations

3. Protecting Your Assets
   1. Making Sure Your State Specific Lien Law Guidelines are In Place
   2. Does Your Lease Properly Protect Your Self Storage Facility
   3. Make Sure You are in Compliance Regarding Your Most Important Asset: Your People

This session  acts as a laser focus on the legal issues most important to protecting the integrity and value of your self-storage assets.  Many operators struggle to compete in a changing marketplace because their facility lien processes and leases are out of date. A critical step in protecting those assets is to insure managers are properly following the state-specific lien laws and to regularly review your lease for compliance.

The final session is a Q&A with the Self Storage 101 moderators and industry vendors and veterans.

Upcoming dates for 2012 and 2013 will be posted shortly. CLICK HERE for more information about these exciting workshops.